Last updated: 24 July 2026
At DealsDaddy, we respect your privacy and are committed to protecting any information processed through our website and browser extension. DealsDaddy provides voucher codes, discount offers, shopping deals and money-saving information to help consumers save money online. We also provide the DealsDaddy Browser Extension, which helps users discover and test available voucher codes while shopping on supported retailer websites.
This Privacy Policy explains how DealsDaddy handles information when you:
- Visit the DealsDaddy website
- Use the DealsDaddy Browser Extension
- Interact with our offers, affiliate links or services
Website: https://DealsDaddy.co.uk
Email: Admin@DealsDaddy.co.uk
Business Name: Lata Marketing
1. Information We Process: DealsDaddy is designed so that visitors can browse our website without creating an account or providing personal information. We may process limited information depending on how you use our services.
Website Information: When you visit DealsDaddy, we may process:
- IP address
- Browser type and version
- Device information
- Operating system
- Pages visited
- Date and time of visits
- Referring website
- General location information such as country or region
This information helps us maintain, secure and improve our website.
Information You Provide: If you contact us, we may collect:
- Name (if provided)
- Email address
- Information included in your message
This information is used only to respond to your enquiry and provide support.
2. DealsDaddy Browser Extension: The DealsDaddy Browser Extension helps users find voucher codes, discount offers and shopping deals on supported retailer websites. When requested by the user, the extension may test available voucher codes during checkout and identify codes that provide the best available result. The extension processes only information required to provide its shopping functionality.
This may include:
- Retailer website domain
- Webpage URL
- Whether the page is a product, basket or checkout page
- Presence of a voucher-code field
- Presence of an apply-code button
- Displayed order total
- Messages showing whether a voucher code worked or failed
- Savings generated from tested codes
- Extension features used by the user
- Technical diagnostic information required to identify errors
3. Information the Browser Extension Does Not Collect:The DealsDaddy Browser Extension is not designed to collect:
- Payment card numbers
- Bank account details
- Passwords
- Private emails
- Private chat messages
- Health information
- Precise location information
- Browsing content unrelated to shopping features
The extension does not intentionally collect information entered into payment fields.
4. Voucher Code Testing: When a user chooses to test voucher codes, the extension may interact with the retailer’s voucher code field and apply button. The extension may read the retailer’s response to determine:
We may use collected information to:
- Whether a code was accepted
- Whether a code was rejected
- Whether the order total changed
- The amount saved
Voucher testing is performed only to identify available savings for the user.
5. Cookies and Similar Technologies: DealsDaddy uses cookies and similar technologies to operate and improve our services.
Cookies may be used for:
- Website functionality
- Remembering user preferences
- Analytics
- Security
- Affiliate tracking
- Measuring marketing performance
Users can control or delete cookies through their browser settings. Disabling cookies may affect some website functionality.
6. Affiliate Links and Tracking: DealsDaddy participates in affiliate marketing programmes. When you click certain offers, voucher codes or retailer links, you may be redirected through an affiliate network before reaching the retailer. If you make a purchase after clicking an affiliate link, DealsDaddy may receive a commission from the retailer or affiliate network. Affiliate commissions do not increase the price paid by customers. Affiliate networks and retailers may use their own cookies and tracking technologies. Their processing is controlled by their own privacy policies. DealsDaddy works with affiliate networks including: AWIN, CJ Affiliate, Rakuten Advertising, Paid On Results, Impact, Partnerize & Webgains.
7. Analytics and Diagnostics: DealsDaddy may use analytics and monitoring services to understand website and extension performance, identify technical problems and improve user experience.
Information collected may include:
- Website visits
- Extension version
- Browser type
- Device or operating system information
- Feature usage
- Voucher testing events
- Successful and unsuccessful voucher attempts
- Error reports
- Supported retailer domains
- General country or language settings
Analytics information is not used to access passwords, payment information or private communications.
8. How We Use Information: Information processed by DealsDaddy may be used to:
- Provide voucher codes and shopping offers
- Display relevant deals
- Test voucher codes requested by users
- Identify successful discounts
- Improve website and extension performance
- Save user preferences
- Maintain security
- Prevent fraud and misuse
- Respond to enquiries
- Analyse service performance
DealsDaddy does not use information to make decisions about:
- Credit eligibility
- Insurance
- Employment
- Lending
10. Sharing Information: DealsDaddy does not sell personal information. We may share limited information with trusted service providers that support our operations, including:
- Website hosting providers
- Analytics providers
- Security providers
- Error monitoring providers
- Technical service providers
These providers process information only for the services they provide to DealsDaddy. Information may also be disclosed where required by law, regulation or legal process.
10. Data Retention: DealsDaddy keeps information only for as long as reasonably necessary for:
- Providing services
- Security monitoring
- Technical troubleshooting
- Legal obligations
- Business operations
11. Security: DealsDaddy uses reasonable technical and organisational measures to protect information processed through our website and browser extension. However, no online service or electronic storage system can guarantee complete security.
12. Your Choices and Rights
Depending on your location and applicable privacy laws, you may have the right to:
Users may:
- Disable browser extension notifications
- Change extension settings
- Remove the browser extension
- Control cookie preferences
- Decline optional analytics where consent is required
- Contact DealsDaddy regarding privacy concerns
Depending on applicable privacy laws, you may also have rights to:
- Access your information
- Request correction
- Request deletion
- Object to certain processing
- Withdraw consent where applicable
13. Third-Party Websites: DealsDaddy provides links to retailer websites, affiliate partners and other third-party websites. We are not responsible for the privacy practices of these websites.
We recommend reviewing their privacy policies before providing personal information.
14. Children’s Privacy: DealsDaddy is intended for general online shoppers and is not specifically designed for children. We do not knowingly collect personal information from children.
15. Changes to This Privacy Policy:DealsDaddy may update this Privacy Policy when our services, technology, legal requirements or data practices change. The latest version will always display the updated effective date.
16. Contact Us: If you have any questions regarding this Privacy Policy or how DealsDaddy handles information, please contact us.
Email: Admin@DealsDaddy.co.uk
Website: https://DealsDaddy.co.uk/contact/