One of the few traits that an online store requires to excel in business is the actual act of paying attention to customers. This becomes even necessary for music instrument stores where art lovers visit to express their feelings through sounds. So far, GAK is a musical instrument and maintenance company that has excelled in the business. Because of the fact that customers play a central role in their decision-making process, they have earned the trust of thousands of customers as shown by the reviews on the site. Besides a shared passion for music, another key strength that distinguishes the retail company is selling great products at great prices. Shop varieties of guitars and drum kits that suit your personality. The site has a section to ‘sell your gear’. In fact, there is a wholesome ’30-day money-back guarantee’ and ‘get it the next day’ features for customers. Judging by the 5 out of 5 stars on the website, you will be amazed at what their customers have to say about them. At GAK, service begins with the selection of products on the website. You can reach them by e-mail, phone, and the physical store to offer advice and help, prior to making a purchase.